Hanpoong Pharm opened an Online TV channel, Hanpoong Class TV, for pharmacists.
Hanpoong Class TV delivers messages in a format where a pharmacist explains the products of Hanpoong Pharm to other pharmacists. Narrating pharmacists share the knowhow including practical sales tips in their own pharmacies.
Salespersons check the related contents through secondary details and perform sales activities to remind customers of related products.
Seminars are composed of lectures including ‘Utilization of Cheonwangbosimdan’ and ‘Frequent use of Oriental medicine for digestive disorders’, to help understanding Oriental medicine and herbal medicine.
Marketing Director Goh Ki-hyun said, “We have prepared a lecture platform to achieve both efficiency and effectiveness of message delivery.
We will keep updating the contents to help running a pharmacy, and it is also being used for internal training to ensure salespersons can detail the products with higher confidence”.
Meanwhile, Hanpoong Pharm completed the building of a new factory for over-the-counter CMO in an exclusive area of 8,264 cm2 with the investment of 30 billion won, and is manufacturing over 10 consigned products including multivitamins and Gyeongokgo.
[WIKI KOREA=Kim Sun, Reporter]