"Donghwa Pharmaceutical's 125-year advertising book" won the Best Korean PR Award
"Donghwa Pharmaceutical's 125-year advertising book" won the Best Korean PR Award
  • Cho Eun, Reporter
  • 승인 2023.11.24 12:17
  • 수정 2023.11.24 12:17
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Donghwa Pharmaceutical announced on the 24th that "Donghwa Pharmaceutical's 125-year advertising book" received the best award in the marketing PR healthcare category of the 31st Korea PR Awards organized by the Korea PR Association.

The 125-year advertising book connects Donghwa Pharmaceutical's advertising activities for 125 years from 1897 to 2022 with the flow of modern and contemporary Korean history and shows the development of advertisements by era at a glance.

In the advertising book, you can check the advertising activities of Donghwa Pharmaceutical, which have been going on for 125 years since the Korean Empire in the 19th century, Japanese colonial era, liberation, and today, as well as advertising messages containing the background and times of advertisement production by period.

"It is significant in that the 125-year advertising book for Donghwa Pharmaceutical, which was the first in the industry to write an advertisement company in Korea, was selected," a company official said. "We will continue our meaningful move in the industry to match the 126 years of brand reputation that we have built up."

[WIKI KOREA=Cho Eun, Reporter]

choeun@wikileaks-kr.org


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